Berkun, Scott:   The Myths of Innovation (O’Reilly Media, Inc. 2008); The Art of Project Management (Theory in Practice (O’Reilly)) (O’Reilly Media, Inc. 2005). See Reality Check: Chapter 27: The Myths of Innovation.

Bornstein, David:  How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition (Oxford University Press, updated 2007). See Reality Check: Chapter 91: Social Entrepreneurship.

Branch, Shelly & Callaway, Sue: What Would Jackie Do?: An Inspired Guide to Distinctive Living (Gotham, 2006). See Reality Check: Chapter 63: Ten Questions “With” Jackie Onassis.

Christensen, Clayton: The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) (Harvard Business School Press, 1997). See Reality Check: Chapter 17: The Zen of Business Plans.

Cialdini, Robert: Influence: The Psychology of Persuasion (Collins Business Essentials)(Allyn & Bacon, 2000); with Noah Goldstein & Steve J. Martin: Yes!: 50 Scientifically Proven Ways to Be Persuasive (Free Press, 2008). See Reality Check: Chapter 53: The Psychology of Influencing People.

DePaola, Tomie: The Knight and the Dragon (Putnam Juvenile, 1980). See Reality Check: Chapter 66: The Art of Driving Your Competition Crazy.

Dweck, Carol: Mindset: The New Psychology of Success (Random House, 2006). See Reality Check: Chapter 76: The Effort Effect of Carol Dweck.

Feinberg, Mortimer: Why Smart People Do Dumb Things: Lessons from the New Science of Behavioral Economics (Fireside, 1995). See Reality Check: Chapter 83: Why Smart People Do Dumb Things.

Gladwell, Malcolm: The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books, 2002). See Reality Check: Chapter 28: The Sticking Point.

Heath, Chip & Dan:  Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007). See Reality Check: Chapter 28: The Sticking Point.

Kidder, Tracy: The Soul Of A New Machine (first published in 1981- Back Bay Books, 2000). See Reality Check: 

LaBarre, Polly & Taylor, William: Mavericks at Work: Why the Most Original Minds in Business Win (Free Press, 2008). See Reality Check: Chapter 81: Mavericks in the Workplace.

Lakoff, George:  Don’t Think of an Elephant: Know Your Values and Frame the Debate–The Essential Guide for Progressives (Chelsea Green, 2004). See Reality Check: Chapter 35: Frame or Be Framed.

Livingston, Jessica: Founders at Work: Stories of Startups’ Early Days (Apress, 2007). See Reality Check: Chapter 1: Flounders (sic) at Work.

Marcum, David & Smith, Steven: egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability).  (Fireside, 2007). See Reality Check: Chapter 86: Are You an Egomaniac.

May, Matthew:  The Elegant Solution: Toyota’s Formula for Mastering Innovation (Free Press, 2006). See Reality Check: Chapter 26: The Seven Sins of Solutions.

Prosen, Bob: Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company (Gold Pen Publishing, 2006). See Reality Check: Chapter 18:The Art of Financial Projections.

Raynor, Michael:   The Strategy Paradox: Why committing to success leads to failure (and what to do about it) (Broadway Book, 2007). See Reality Check: Chapter 16: The Paradox of Strategy: How Apple Blew It and Microsoft Got Lucky.

Reynolds, Garr:  Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) (New Riders Press, 2008). See Reality Check: Chapter 45: The Zen of Presentations.

Rezac, Darcy:  The Frog and Prince: Secrets of Positive Networking To Change Your Life (Frog and Prince Networking Company, 2003). See Reality Check: Chapter 57: The Art of Schmoozing.

RoAne, Susan:  How to Work a Room, Revised Edition: Your Essential Guide to Savvy Socializing (Collins Living; Revised edition, 2007). See Reality Check: Chapter 57: The Art of Schmoozing.

Rogers, Everett: Diffusion of Innovations, 5th Edition (Free Press, 2003). See Reality Check: Chapter 27: The Myths of Innovation.

Sutton, Bob: The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t (Business Plus, 2007). See Reality Check: Chapter 87: The No Asshole Rule.

Trunk, Penelope: Brazen Careerist: The New Rules for Success (Business Plus, 2007). See Reality Check: Chapter 71: Career Guidance for This Century.

White, Jerry: I Will Not Be Broken: Five Steps to Overcoming a Life Crisis (St. Martin’s Press, 2008). See Reality Check: Chapter 93: The Art of Surviving.

Wozniak, Steve & Smith, Gina: iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It (W. W. Norton, 2006). See Reality Check: Chapter 31: The Purest Form of Engineering: Woz.

Zimbardo, Philip G.: The Lucifer Effect: Understanding How Good People Turn Evil (Random House, 2008). See Reality Check: Chapter 79: Work as a Prison.

As if this list were not long enough, let me remind you of another major author mentioned by Guy: Peter Drucker (1909-2005). You can read virtually all his books. He is the father of the modern enterprise. For an overview of his works: The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management (Collins Business Essentials)

Also: Guy gave a list of his ten favorite books in 2006: http://blog.guykawasaki.com/2006/04/my_ten_favorite.html

Personal remark: As is customary in his books, Guy always adds a quote under the title of each chapter. He has a knack for selecting them, most of the times from great authors. You may really enjoy one of them, Ambrose Bierce. You can read The Devil’s Dictionary, a hilarious interpretation of common English terms, which is available at: http://www.gutenberg.org/etext/972  

My quote of the day: “Altogether, I think we ought to read only books that bite and sting us. If the book does not shake us awake like a blow to the skull, why bother reading it in the first place?” Franz Kafka (Letter to Oskar Pollak, January 27, 1904).

Marylene Delbourg-Delphis