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Yin Chic: Cool USB flash drives for women!

October 23rd, 2008 · 4 Comments · Entrepreneurs

Stylish tech is a big deal. Check out the September Business Week phone slideshow culminating with the Christian Dior/ModeLabs and Ferrari/Vertu (Nokia) models: ( Wow!

Today, we primarily find high-tech commodities endorsed by brands that have been vetted within the fashion industry. It is less customary to see high-tech entrepreneurs directly venture into fashion statements and follow in the footsteps of the powerful trend initiated by Steve Jobs.

I have come across a few initiatives recently, and one of the most interesting ones I have seen is LA YIN, a Swedish startup created by Ying Cheng. Ying is a Chinese woman who studied computer sciences at Nanjing University, then in Nancy, France, and earned her Ph.D. from Laval University, Quebec City. After five years at Nortel networks in the US and Canada as a research scientist in speech recognition and language understanding for directory systems and four years at Motorola Sydney Australia as the lab manager for multi-model user interface technologies, Ying decided to pursue her passion: high tech for women, by women. “Clothes, glasses, purses, jewelry… in short, lots of items that women use everyday, are gender specific,” she says. “Why should high-tech goods be gender agnostic, almost always style-less and so conspicuously disconnected from all the other accessories that contribute to define our personal style?” Ying has a point. Notebook sleeves, packaging for USB flash drives, and leather straps are now part of our daily guise, just as much as purses and make-up kits! LA YIN is an attractive offering (and a great idea for presents!), a unique combination of Chinese and European touch. Lovely and affordable.LA YIN has an interesting distribution channel: Swedish Apple resellers and soon another famous and trendy Nordic store. Of special note, the company has passed the stringent elegance tests of two major museum shops in Stockholm. You may also buy online.

The Gabrielle set. Gabrielle was Chanel’s first name. “She is my role model,” Ying says. The Little black dress was beautifully simple and she invented modern accessories.”

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4 responses so far ↓

  • 1 Guillaume // Oct 23, 2008 at 11:31 pm

    It’s good to see that technology chic with good taste is increasingly coming from other shops than Cupertino. I love diversity even more than I love Apple.

  • 2 Jerome // Oct 30, 2008 at 4:34 pm

    Je pense qu’il s’agit de “…multi-modal user interface…”
    Cool blog btw.


  • 3 Ying’s Blog » Blog Archive » YIN CHIC // Oct 31, 2008 at 7:34 am

    […] truly flattered that ‘Yin Chic: Cool USB flash drives for women!’ appeared in ‘Grade A Entrepreneurs‘ blog by Marylene Delbourg-Delphis, a true grade A entrepreneur and […]

  • 4 Betty // Apr 6, 2009 at 9:35 pm

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


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