Guest writer: Amita Paul “Most Fortune 100 Companies Don’t Get Twitter” – this statement referring a study published on Mashable intrigued me enough to write this article. This study was conducted by Weber Shandwick and presented a report on how well Fortune 100 companies use Twitter. The stats led to conclude that a majority of […]
Tags:Amita Paul·Guy Kawasaki·Mashable·Objective Marketer·Social Media·Social media channel·Social Media Marketing·Twitter·Twueless·Weber Shandwick
Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by Cisco Systems. It’s always a challenge to speak to an extraordinarily knowledgeable audience that is well versed in both technologies and trends, but it is also a rewarding […]
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“We invest in people…” is a phrase that entrepreneurs hear often from VCs and employees from corporations. What does it mean? Hard to know – or maybe, the actual content of the sentence depends on who is speaking. OK, LinkedIn isn’t the whole spiel: For most people, you are your “background” and this “background” boils down […]
Tags:Amita Paul·Delbourg-Delphis·Employers screening employee Facebook·Facebook·Job Profiling·Linkedin·MySpace·ObjectiveMarketer·Online Identity·Renee Weisman·Résumé & Background·Social Media·Social Media Screening·Social networking sites screening·Twitter·Twitter Poll
A 140 Sec Pitch: At TWTRCON, attendees were invited to vote for six of their favorite vendors. ObjectiveMarketer (http://objectivemarketer.com) was one of them. Amita Paul, the company’s founder, got the opportunity to pitch her product in front of the audience. I am not sure she used up her 140 seconds, actually, but one thing was clear in […]
Tags:Amita Paul·Conversional marketing·Grassroots marketing and social media·Guy Kawasaki·H5·Laconic marketing·Marylene Delbourg-Delphis·ObjectiveMarketer·Retweet strategy·Shekhar Yadav·Social Media Marketing·StrongMail·Twitter·TWTRCON·XLRI