By Marylene Delbourg-Delphis Abracadabra, “create as I say” in Aramaic, has been the power word of magicians for centuries. Today, when we tweet or blog, we all look for the power words that will grab the readers’ attention. What are they? This was the theme of a speech I gave to the class of Angelika […]
Tags:Abracadabra·Angelika Blendstrup·Blog writing·Buzzword·Enchantment·Guy Kawasaki·Heather Lloyd-Martin·Jargon·Keyword discovery·Power word·Rhetoric·Robert Bly·Rules of socializing·Scott Stratten·SEO Copywriting·Text scannability·Text sociability·The Art of Turning Little Words into Big Business·The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells·Unmarketing·Wordtracker
Do you imagine a world without Yahoo!, Google, eBay or Paypal? Would these companies have existed without Jerry Yang (Yahoo!) who was born in Taipei, Sergey Brin (Google), whose parents came from Russia when he was six, or Pierre Omidyar (eBay), an Iranian born in Paris or Max Levchin, an Ukrainian Jew (Paypal)? What would Intel […]
Tags:Accent reduction·Alain Rossmann·Alberto Sangiovanni-Vincentelli·Andy Bechtolsheim·Angelika Blendstrup·AnnaLee Saxenian·Arno Penzias·China·David Packard·Duke University·Entrepreneurship·Eric Schmidt·Gary Gereffi·Henry Wong·Hi-Tech Innovation·Immigrants entrepreneurs·Immigration·Index of Silicon Valley·India·Israeli entrepreneurs·James Gosling·Jean-Louis Gassée·Jerry Yang·Labor migration·Marylene Delbourg-Delphis·Max Levchin·Philippe Kahn·Pierre Omidyar·Rajesh Gupta·Richard Freeman·Sergey Brin·Stanford University's European Entrepreneurship and Innovation·Suhas Patil·They Made It·Vinod Khosla·Visas·Vivek Wadhwa·William Hewlett·WIPO·Workforce