“What are words for if not to inspire the hearts, minds, and actions of our employees and customers?” Brian Solis asks this before listing a series of buzzwords that operate as “crutches for characterless engagement,” and are “indicative of how businesses see (or don’t see) employees and customers.” His advice is simple: Take a moment […]
Tags:Brian Solis·Engage or Die·Groubal·New Communications·Pierre Levy·Social Commerce·Social Media Marketing·Social Networks·The end of business as usual
By Marylene Delbourg-Delphis I just finished reading The 2012 Index of Social Technology in HR and Recruiting, put together by John Sumser and the HR Examiner team. The report covers initial attempts in leveraging social media in the sourcing and recruiting industry. Although quite a large variety of products are surveyed, the report primarily focuses […]
Tags:Brian Solis·Engage or Die·HR Examiner·John Sumser·Social Media in Recruiting·Social Recruiting·Social Technology in HR·TalentCircles
By Marylene Delbourg-Delphis @mddelphis Less than a year ago, it was all about conversations. Now, the word “conversation” is used with a pinch of salt. People finally admit that Twitter is more of a broadcast channel, as was clear from the extensive analysis (What is Twitter, as Social Networks or a News Media?) provided by Korean […]
Tags:Brian Solis·Buzz agent·Changhyun Lee·Conversation Vs Broadcast·Engage!·Haewoon Kwak·Hosung Park·Marylene Delbourg-Delphis·Social Media·Social Media Management System·Social Networks and News Media·Sue Moon·Twitter
By Marylene Delbourg-Delphis @mddelphis Tom Foremski, the editor/publisher of SiliconValleyWatcher, has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984 and focuses on an important topic: Why “Every Company Needs To Become A Media Company.” To use his striking summary, “EC=MC is the the transformative equation for business.” Hard […]
Tags:Brian Solis·Company Values·Customer Evangelist·Digital Ambassador·Digital IQ Program·EC=MC·Employee Empowerment·Engage!·Intel·Nilofer Merchant·Objective Marketer·SiliconValleyWatcher·SMMS·Social Media Amplifier·Social Media Leadership·Social Media Management System·Social Media Strategy·The New How·Tom Foremski
Marylene Delbourg-Delphis (Twitter: @mddelphis) “Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they […]
Tags:Branding·Brian Solis·Bryan Rhoads·Charlene Li·Continuous Partial Attention·Employee Empowerment·Engage!·Jeremiah Owyang·Ken Kaplan·Linda Stone·Public relations·Scott Stratten·Social media business strategy·Social Media Management·Social Media Marketing·Socialgraphics·Unmarketing
Coverage of the situation in Iran may be a significant turning point in the overall recognition of the importance of social media by a larger public. Over the last few months, social media has got a head start for promptness over media networks on several occasions. How many times have we heard that Twitter broadcasted […]
Tags:140 Character Conference·Breaking news·Brian Solis·Grand Slam·http://globalvoicesonline.org·Iran·Media convergence·Quadruple play service·Sichuan earthquake·Social Media·Technological convergence·The Fantastic Four·Traditional media·Triple play service·Twazzup·Twitter·Twitterverse·www.buzztracker.com