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Social media to drive social change: The Dragonfly Effect by J. Aaker and A. Smith

November 27th, 2010 · 6 Comments · Book Review

By Marylene Delbourg-Delphis @mddelphis What I like about long flights is that they enable me to read an entire book in one shot. This is how I read The Dragonfly Effect by Jennifer Aaker and Andy Smith from Vonavona ventures (an advisory and consulting practice), published earlier this year. This excellent book focuses on how social […]

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