By Marylene Delbourg-Delphis @mddelphis How much do you really know about PPC (Pay-Per-Click) Marketing? If you are not sure – or even if you believe you know a lot – I do recommend that you read PPC Marketing: An Hour A Day by David Szetela, the owner and CEO of ClixMarketing and Joseph Kerschbaum who recently […]
Tags:Ann Atomic·Ann McNamee·Bottom-up marketing·ClixMarketing·David Szetela·Direct mail advertising·Engaging customers·Esther Dyson·Joseph Kerschbaum·Moonalice·online marketing·Pay-Per-Click·PPC Marketing·Roger McNamee·Social Media·Stewart Alsop
By Marylene Delbourg-Delphis @mddelphis Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social […]
Tags:Chris Treadaway·facebook marketing·Mari Smith·Objective Marketer·online marketing·Social editor in chief·Social Media Marketing·Social Media Marketing Campaign·Viral marketing
By Marylene Delbourg-Delphis @mddelphis The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.” I’d love […]
Tags:David Berkowitz·Delbourg-Delphis·influencity·Jason Falls·Jeremiah Owyang·Jim Sterne·Katie Delahaye Paine·Measure and Optimize·online marketing·Social Media·Social Media Amplifier·Social Media for Business·Social Media Management System·Social Media Metrics·Social Media Strategy·web analytics·web marketing