Last week at a famous bookstore chain, the young lady at the cash register asked me if I had a coupon. “Yes,” I said. “It should show on my account.” “No, it doesn’t work that way,” she replied tersely. “You have to print it.” “Kind of a waste of paper,” I remarked. “It’s not my […]
Tags:Adam Smith·Change agent·Entrepreneurship·Factories and Workshops·Factory·Leadership·Linchpin·Personal development·Pyotr Kropotkin·Seth Godin·socio-political pamphlet·Tribes·Wealth of Nations
I had lunch with Dominique Gibert earlier this week at one of my favorite Parisian haunts, the Brasserie Lipp, Boulevard Saint-Germain. Dominique is the founder of Diateino, the French publisher of Guy Kawasaki’s The Art of the Start and Reality Check as well as of Seth Godin’s Tribes, three books that I translated for her. […]
Tags:4D·ACIUS·Brasserie Lipp·Brixlogic·Chauvin·Diateino·Dominique Gibert·Entrepreneurship·Guy Kawasaki·Leadership·Les Techniques du Succès·Marylene Delbourg-Delphis·Reality Check·Say Chic to Say it in French·Seth Godin·The Art of the Start·Tribes
It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective […]
Tags:Affinity groups·Affinity marketing·Disintermediation·Erik Qualman·Glass House Generation·Middleman·Referral program·Sandwich Man·Seach engines & Social Media·Social Media & Social Pressure·Socialnomics·Socionomics·Tribes
Given that Seth Godin’s Tribes: We Need You to Lead Us came out at the end of last year, the book has been reviewed extensively, and if you haven’t read it yet, I can only recommend that you do. I recently translated it into French and wrote a foreword for it — of which I […]
Tags:Badoo·Blogger·comScore·Copains d’Avant·Deadhead·Ethan Watters·Facebook·Family·FlickR·Follower·Grateful Dead·hi5·Jerry Garcia·Jim Deligatti·Le Temps des Tribus·Leader·Leadership·Meghan McDonald·Michel Maffesoli·MySpace·Netlog·Overblog·Patrick Leahy·pep talk·Pierre Bellanger·Post-modern Tribalism·Radios Libres·se puede·Seth Godin·Sí·Skyrock·Social Media Marketing·Social Networks·status quo·Steve Jobs·The Decline of Individualism in Mass Society·The Time of the Tribes·Tribalism·Tribes·Tribes: We Need You to Lead Us·Trombi·United Farm Workers·Urban Music·Urban Tribes: A Generation Redefines Friendship·Viadeo