By Marylene Delbourg-Delphis @mddelphis
What I like about long flights is that they enable me to read an entire book in one shot. This is how I read The Dragonfly Effect by Jennifer Aaker and Andy Smith from Vonavona ventures (an advisory and consulting practice), published earlier this year.
This excellent book focuses on how social media have [...]
Social media to drive social change: The Dragonfly Effect by J. Aaker and A. Smith
November 27th, 2010 · 6 Comments · Book Review
Tags:Andy Smith·Chip Heath·Dan Ariely·Design thinking·Emotional contagion·Focus + GET·Groundcrew·Jennifer Aaker·Marylene Delbourg-Delphis·National Marrow Donor Program·Obama social media campaign·Sameer Bhatia·Social good·Social media for social change·Social Media Marketing·The Dragonfly Effect·Vinay Chakravarthy·Vonavona ventures