By Marylene Delbourg-Delphis @mddelphis
What I like about long flights is that they enable me to read an entire book in one shot. This is how I read The Dragonfly Effect by Jennifer Aaker and Andy Smith from Vonavona ventures (an advisory and consulting practice), published earlier this year.
This excellent book focuses on how social media have [...]
Entries from November 2010
Social media to drive social change: The Dragonfly Effect by J. Aaker and A. Smith
November 27th, 2010 · 6 Comments · Book Review
Tags:Andy Smith·Chip Heath·Dan Ariely·Design thinking·Emotional contagion·Focus + GET·Groundcrew·Jennifer Aaker·Marylene Delbourg-Delphis·National Marrow Donor Program·Obama social media campaign·Sameer Bhatia·Social good·Social media for social change·Social Media Marketing·The Dragonfly Effect·Vinay Chakravarthy·Vonavona ventures
Invite socializers to stretch out their neck: Stage your brand and your offering using ObjectiveMarketer’s landing pages
November 20th, 2010 · 1 Comment · Entrepreneurs, Talents, Innovators
By Marylene Delbourg-Delphis @mddelphis
Reaching out to customers has been most companies’ motto for over twelve years, except that back then, “reaching out” mostly meant finding ways to bring them to your website with the maximum of bells and whistles through large email marketing campaigns. Great. It works, and works well, but it’s only one side [...]
Tags:Brand Recognition in Social Media·Brian Yanish·click-through·Email vs Social Media·Landing Page·MarketingHits·ObjectiveMarketer·Social Media Marketing·Social Media ROI·Social Media SEO·Socializer·TWTRCON
The Entrepreneur’s Guide to Customer Development, by Brant Cooper & Patrick Vlaskovits
November 13th, 2010 · No Comments · Book Review, Entrepreneurs
By Marylene Delphis @mddelphis
The Entrepreneur’s Guide to Customer Development by Brant Cooper and Patrick Vlaskovits was published last July. It is a short sequel to a part of Steve Blank’s The Four Steps to the Epiphany (2005) and is prefaced by him. It starts with a truism that can’t be repeated enough, and that every single entrepreneur [...]
Tags:Brant Cooper·Customer Development·Entrepreneurship·Failure of startups·Market By Numbers·Minimum Viable Product·MVP (Minimum Viable Product)·Patrick Vlaskovits·Steve Blank·The Entrepreneur’s Guide to Customer Development·The Four Steps to the Epiphany
From the spiritual automaton to love-inspiring Androids: Pushkin, the beauty of mechanical computing in 2010
November 9th, 2010 · No Comments · Entrepreneurs, Talents, Innovators
By Marylene Delbourg-Delphis @mddelphis
From the science of automata to love stories with androids: Think about Wilhelm Schickard’s “calculating clock” in 1623 and, almost two hundred years later, of Charles Babbage’s first mechanical computer, the difference engine, and about the many inventions in between: Pascal’s Pascaline (1642), Leibniz’s Stepped Reckoner (1672), the dozens of mechanical calculators [...]
Tags:24 heures·Alexander Pushkin·Andreid·Android·Automatic loom·Automaton·Blaise Pascal·Caran d'Ache·Entrepreneurship·François Junod·Georges d'Anthès·Gerald Cordonier·innovation·Jacquard·Jacques de Vaucanson·Leibniz·Nicolas Court·Pascaline·Peter Kintzing·Pierre Jaquet-Droz·Robot·Stepped Reckoner·Thomas Ortlieb·tympanum player·Villiers de l'Isle Adam·Wilhelm Schickard
Michel Serres, the “troubadour of knowledge”
November 1st, 2010 · 1 Comment · Talents, Innovators
By Marylene Delbourg-Delphis @mddelphis
We just celebrated thirty years of lectures in Stanford by French Academician Michel Serres (left with Robert Harrison on his right). The party was organized by Audrey Calefas-Strebelle at the residence of Brigitte et Jean-Louis Gassée in Palo Alto, and included very closed friends of Michel, celebrated philosopher (and also from the [...]
Tags:Audrey Calefas-Strebelle·French Academy·innovation·Jean-Louis Gassée·Michel Serres·Philosophy and Technology·René Girard·Robert Harrison·Troubadour of Knowledge