By Marylene Delbourg-Delphis
Abracadabra, “create as I say” in Aramaic, has been the power word of magicians for centuries. Today, when we tweet or blog, we all look for the power words that will grab the readers’ attention. What are they? This was the theme of a speech I gave to the class of Angelika Blendstrup [...]
Entries from April 2011
From abracadabra to SEO power words
April 19th, 2011 · 5 Comments · Entrepreneurs
Tags:Abracadabra·Angelika Blendstrup·Blog writing·Buzzword·Enchantment·Guy Kawasaki·Heather Lloyd-Martin·Jargon·Keyword discovery·Power word·Rhetoric·Robert Bly·Rules of socializing·Scott Stratten·SEO Copywriting·Text scannability·Text sociability·The Art of Turning Little Words into Big Business·The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells·Unmarketing·Wordtracker
Scoop.it: topic-centric and a new collaborative dimension to curation
April 3rd, 2011 · 1 Comment · Entrepreneurs, Talents, Innovators
Curation has been a hot topic for at least a year, and I agree with Tom Foremski, that it’s not just a trend, or as he puts it in a recent post, “a flash in the pan.” We all need to make sense of the mass of information that comes to us, and present it [...]
Tags:Bagtheweb·Curated.by·Curation·Enchantment·Flipboard·Guillaume Decugis·Guy Kawasaki·Keepstream·Paper.li·Pearltrees·Personalized magazine·Qrait·Scoop.it·Storify·Tom Foremski·Yoono Socialzine·Zite