Grade A Entrepreneurs

By Marylene Delbourg-Delphis @mddelphis
The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”  I’d love every [...]

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By Marylene Delbourg-Delphis @mddelphis
Because of more frequent trips to France, I happen to read more books written in French… I just posted a comment on Allons enfants de l’Internet on Amazon.fr, by Christophe Ginisty, the co-founder of Rumeur Publique, a PR agency and of Internet sans frontières (”Internet without Borders).
The title of the book is [...]

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By Marylene Delbourg-Delphis @mddelphis
Tom Foremski, the editor/publisher of SiliconValleyWatcher, has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984 and focuses on an important topic: Why “Every Company Needs To Become A Media Company.” To use his striking summary, “EC=MC is the the transformative equation for business.” Hard to [...]

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By Marylene Delbourg-Delphis @mddelphis
If you read French, Martha Argerich : L’enfant et les sortilèges by Olivier Bellamy from Radio Classique is a must-read. Buenos Aires at the end the forties and fifties is a paradise for musicians and music lovers, and the ebullient scene where the seven-year old Martha Argerich makes her debut. It’s the starting point [...]

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By Marylene Delbourg-Delphis @mddelphis
The launch date of the iPad is now behind us. It was more marketing hype; it was a societal event, just as the Mac, the iPod, and the iPhone were when they launched.
Very few companies have managed this type of exploit so consistently over the last twenty-five years or so. The best PR [...]

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By Marylene Delbourg-Delphis @mddelphis
My 88-year old mother, who is French and hardly speaks English, smashed her right shoulder by slipping on a speed bump on a parking lot in Palo Alto while she was visiting. Now just imagine the landscape: she has no insurance in this country and was provided an initial quote from a major [...]

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