By Marylene Delbourg-Delphis @mddelphis Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social […]
Tags:Chris Treadaway·facebook marketing·Mari Smith·Objective Marketer·online marketing·Social editor in chief·Social Media Marketing·Social Media Marketing Campaign·Viral marketing
By Marylene Delbourg-Delphis @mddelphis Diateino, the French publisher of Guy Kawasaki’s The Art of the Start and Reality Check as well as and Seth Godin’s Tribes, will release the French translation of Seth Godin’s Linchpin on May 2o. This time, I was not the translator, but I wrote a preface that is available on the Diateino […]
Tags:Adam Smith·Diateino·Factories and Workshops·Fields·Guy Kawasaki·Inspired Marketing·Leadership·Linchpin French version·Mass Marketing·Personal development·Pyotr Kropotkin·Reality Check French version·Seth Godin·The Art of the Start French version·The Wealth of Nations·Tribes French version
By Marylene Delbourg-Delphis @mddelphis Less than a year ago, it was all about conversations. Now, the word “conversation” is used with a pinch of salt. People finally admit that Twitter is more of a broadcast channel, as was clear from the extensive analysis (What is Twitter, as Social Networks or a News Media?) provided by Korean […]
Tags:Brian Solis·Buzz agent·Changhyun Lee·Conversation Vs Broadcast·Engage!·Haewoon Kwak·Hosung Park·Marylene Delbourg-Delphis·Social Media·Social Media Management System·Social Networks and News Media·Sue Moon·Twitter
By Marylene Delbourg-Delphis @mddelphis Just finished reading an advanced copy of Open leadership, by Charlene Li. Great book! In the eighties, IT folks and executives had qualms about providing desktop computers to their employees – the idea of empowering them boiled down to relinquishing command and control. Yet, the world didn’t stop turning. The accelerated rise […]
Tags:Broken guitar·Charlene Li·Command and control·Groundswell·Leadership and social media·Management styles·Open leadership·Open-driven objectives·Social Media·Social Media New Metrics·Social Networks