Notoriety used to give you a chance to be immortalized with a postage stamp, but “now every single one of us has a digital stamp.” This is the opening statement of Erik Qualman’s new book: Digital Leader: 5 Simple Keys to Success and Influence. While Qualman’s previous book, Socialnomics*, analyzed the new challenges and opportunities […]
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Tags:Digital Influence·Digital Leader·Erik Qualman·Glass House Generation·Social Media·Socialnomics·The Facebook Effect
It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective […]
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Tags:Affinity groups·Affinity marketing·Disintermediation·Erik Qualman·Glass House Generation·Middleman·Referral program·Sandwich Man·Seach engines & Social Media·Social Media & Social Pressure·Socialnomics·Socionomics·Tribes