Grade A Entrepreneurs

Last week at a famous bookstore chain, the young lady at the cash register asked me if I had a coupon. “Yes,” I said. “It should show on my account.” “No, it doesn’t work that way,” she replied tersely. “You have to print it.” “Kind of a waste of paper,” I remarked. “It’s not my [...]

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I had lunch with Dominique Gibert earlier this week at one of my favorite Parisian haunts, the Brasserie Lipp, Boulevard Saint-Germain.
Dominique is the founder of Diateino, the French publisher of Guy Kawasaki’s The Art of the Start and Reality Check as well as of Seth Godin’s Tribes, three books that I translated for her. She [...]

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It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective [...]

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Given that Seth Godin’s Tribes: We Need You to Lead Us came out at the end of last year, the book has been reviewed extensively, and if you haven’t read it yet, I can only recommend that you do. I recently translated it into French and wrote a foreword for it — of which I [...]

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