Grade A Entrepreneurs

Notoriety used to give you a chance to be immortalized with a postage stamp, but “now every single one of us has a digital stamp.” This is the opening statement of Erik Qualman’s new book: Digital Leader: 5 Simple Keys to Success and Influence. While Qualman’s previous book, Socialnomics*, analyzed the new challenges and opportunities [...]

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By Marylene Delbourg-Delphis @mddelphis
How much do you really know about PPC (Pay-Per-Click) Marketing? If you are not sure – or even if you believe you know a lot – I do recommend that you read PPC Marketing: An Hour A Day by David Szetela, the owner and CEO of ClixMarketing and Joseph Kerschbaum who recently joined [...]

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By Marylene Delbourg-Delphis @mddelphis
I had the pleasure of welcoming one of the co-founders of LinkedIn, now its CTO, Jean-Luc Vaillant, on a panel on social media for business organized by the French-American Chamber of Commerce that I moderated. I had little to do, as I had remarkable panelists: Kelly Graham from Cisco, Ken Kaplan from [...]

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By Marylene Delbourg-Delphis @mddelphis
Less than a year ago, it was all about conversations. Now, the word “conversation” is used with a pinch of salt. People finally admit that Twitter is more of a broadcast channel, as was clear from the extensive analysis (What is Twitter, as Social Networks or a News Media?) provided by Korean researchers, Haewoon [...]

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By Marylene Delbourg-Delphis @mddelphis
Just finished reading an advanced copy of Open leadership, by Charlene Li. Great book!
In the eighties, IT folks and executives had qualms about providing desktop computers to their employees – the idea of empowering them boiled down to relinquishing command and control. Yet, the world didn’t stop turning. The accelerated rise of social [...]

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By Marylene Delbourg-Delphis @mddelphis
The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”  I’d love every [...]

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By Marylene Delbourg-Delphis @mddelphis
Because of more frequent trips to France, I happen to read more books written in French… I just posted a comment on Allons enfants de l’Internet on Amazon.fr, by Christophe Ginisty, the co-founder of Rumeur Publique, a PR agency and of Internet sans frontières (”Internet without Borders).
The title of the book is [...]

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I was at Back Bay Station, waiting for the train to NYC when I noticed a young guy with the Cluetrain Manifesto in his hands. I couldn’t resist asking him of he liked it. “It’s old, but it’s great,” he responded enthusiastically, adding that the authors should give it a new title: “Welcome to the [...]

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Guest writer: Amita Paul
 “Most Fortune 100 Companies Don’t Get Twitter” – this statement referring a study published on Mashable intrigued me enough to write this article. This study was conducted by Weber Shandwick and presented a report on how well Fortune 100 companies use Twitter.  The stats led to conclude that a majority of these [...]

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Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by Cisco Systems. It’s always a challenge to speak to an extraordinarily knowledgeable audience that is well versed in both technologies and trends, but it is also a rewarding [...]

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