Grade A Entrepreneurs

Mari Smith, probably the ultimate Facebook guru (see my review in March 2011), is also the author of The New Relationship Marketing that came out last October.
Social networks tend to be perceived as channels, or as conduits that enable us to broadcast information in order to attract attention, and more often than not we may [...]

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Notoriety used to give you a chance to be immortalized with a postage stamp, but “now every single one of us has a digital stamp.” This is the opening statement of Erik Qualman’s new book: Digital Leader: 5 Simple Keys to Success and Influence. While Qualman’s previous book, Socialnomics*, analyzed the new challenges and opportunities [...]

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I was at Back Bay Station, waiting for the train to NYC when I noticed a young guy with the Cluetrain Manifesto in his hands. I couldn’t resist asking him of he liked it. “It’s old, but it’s great,” he responded enthusiastically, adding that the authors should give it a new title: “Welcome to the [...]

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Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by Cisco Systems. It’s always a challenge to speak to an extraordinarily knowledgeable audience that is well versed in both technologies and trends, but it is also a rewarding [...]

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It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective [...]

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