Grade A Entrepreneurs

(also: Zeitgeist, great atypical people, books and misc.)

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The New Relationship Marketing by Mari Smith: High Tech and High Touch

February 27th, 2012 · No Comments · Book Review

Mari Smith, probably the ultimate Facebook guru (see my review in March 2011), is also the author of The New Relationship Marketing that came out last October.
Social networks tend to be perceived as channels, or as conduits that enable us to broadcast information in order to attract attention, and more often than not we may [...]

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Digital Leader, 5 Simple Keys to Success and Influence by Erik Qualman

January 2nd, 2012 · 2 Comments · Book Review

Notoriety used to give you a chance to be immortalized with a postage stamp, but “now every single one of us has a digital stamp.” This is the opening statement of Erik Qualman’s new book: Digital Leader: 5 Simple Keys to Success and Influence. While Qualman’s previous book, Socialnomics*, analyzed the new challenges and opportunities [...]

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The Cluetrain Manifesto, ten years later

December 15th, 2009 · 2 Comments · Talents, Innovators

I was at Back Bay Station, waiting for the train to NYC when I noticed a young guy with the Cluetrain Manifesto in his hands. I couldn’t resist asking him of he liked it. “It’s old, but it’s great,” he responded enthusiastically, adding that the authors should give it a new title: “Welcome to the [...]

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Social Media: The Revenge of the Internet

October 9th, 2009 · 2 Comments · Entrepreneurs, Talents, Innovators

Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by Cisco Systems. It’s always a challenge to speak to an extraordinarily knowledgeable audience that is well versed in both technologies and trends, but it is also a rewarding [...]

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Socialnomics: How social media transforms the way we live and do business, by Erik Qualman

September 11th, 2009 · 3 Comments · Book Review

It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective [...]

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