Grade A Entrepreneurs

I was at Back Bay Station, waiting for the train to NYC when I noticed a young guy with the Cluetrain Manifesto in his hands. I couldn’t resist asking him of he liked it. “It’s old, but it’s great,” he responded enthusiastically, adding that the authors should give it a new title: “Welcome to the [...]

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Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by Cisco Systems. It’s always a challenge to speak to an extraordinarily knowledgeable audience that is well versed in both technologies and trends, but it is also a rewarding [...]

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It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman’s book, Socialnomics: How social media transforms the way we live and do business is an effective [...]

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