By Marylene Delbourg-Delphis @mddelphis
The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.” I’d love every [...]
Social Media for Businesses: Social Media Metrics by Jim Sterne
April 25th, 2010 · 1 Comment · Book Review
Tags:David Berkowitz·Delbourg-Delphis·influencity·Jason Falls·Jeremiah Owyang·Jim Sterne·Katie Delahaye Paine·Measure and Optimize·online marketing·Social Media·Social Media Amplifier·Social Media for Business·Social Media Management System·Social Media Metrics·Social Media Strategy·web analytics·web marketing