Grade A Entrepreneurs

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Social Media for Businesses: Social Media Metrics by Jim Sterne

April 25th, 2010 · 1 Comment · Book Review

By Marylene Delbourg-Delphis¬†@mddelphis The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”¬† I’d love […]

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