Grade A Entrepreneurs

(also: Zeitgeist, great atypical people, books and misc.)

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Social Media for Businesses: Social Media Metrics by Jim Sterne

April 25th, 2010 · 1 Comment · Book Review

By Marylene Delbourg-Delphis @mddelphis The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”  I’d love […]

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Requirements for a scalable social media strategy: strong company values, employee empowerment and customer evangelists.

April 20th, 2010 · 2 Comments · Entrepreneurs, Talents, Innovators

By Marylene Delbourg-Delphis @mddelphis Tom Foremski, the editor/publisher of SiliconValleyWatcher, has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984 and focuses on an important topic: Why “Every Company Needs To Become A Media Company.” To use his striking summary, “EC=MC is the the transformative equation for business.” Hard […]

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