Grade A Entrepreneurs

(also: Zeitgeist, great atypical people, books and misc.)

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Living by Objectives: Jeremiah Owyang, the Edge of a Top Social Media Analyst

August 4th, 2010 · 8 Comments · Entrepreneurs, Talents, Innovators

By Marylene Delbourg-Delphis @mddelphis If you are interested in social media and community management, you probably read Jeremiah Owyang’s Web Strategy on a regular basis – and if you don’t, subscribe now! Jeremiah, an industry analyst and founding partner of the Altimeter Group, has been analyzing social media trends and technologies, as well as their […]

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Social Media for Businesses: Social Media Metrics by Jim Sterne

April 25th, 2010 · 1 Comment · Book Review

By Marylene Delbourg-Delphis @mddelphis The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”  I’d love […]

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Creating a Social Media Plan: “Engage!” by Brian Solis

March 23rd, 2010 · 6 Comments · Book Review, Entrepreneurs

Marylene Delbourg-Delphis (Twitter: @mddelphis) “Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they […]

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TWTRCON SF09: Twitter for business use

June 1st, 2009 · 15 Comments · Entrepreneurs, Talents, Innovators

While the media may have found Twitter, only 5% of Americans are currently using it, according to a research performed by Harris Interactive in April. This doesn’t mean that Twitter is a fad. The adoption of new behaviors is generally a much longer process than is usually anticipated by innovators and early adopters. The truth of […]

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Ken Kaplan, New Media Manager at Intel: The PR Metamorphose

February 3rd, 2009 · 6 Comments · Talents, Innovators

Ken Kaplan is the Broadband and New Media Manager in the Consumer and Social Media Team, which is part of the Global Communication Group of Intel. He embodies a new generation of PR: “Today, PR is not about messages, although they are in there. It’s about telling stories that connect to trends and that are […]

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