Grade A Entrepreneurs

By Marylene Delbourg-Delphis @mddelphis
How much do you really know about PPC (Pay-Per-Click) Marketing? If you are not sure – or even if you believe you know a lot – I do recommend that you read PPC Marketing: An Hour A Day by David Szetela, the owner and CEO of ClixMarketing and Joseph Kerschbaum who recently joined [...]

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By Marylene Delbourg-Delphis @mddelphis
I recently went to a master class given in the context of the Bay Area Summer Opera Theater Institute (BASOTI), an intensive summer program for pre-professional singers founded by Sylvia Anderson in 1992 that my daughter Sophie Delphis is currently attending. This master class was given by BASOTI’s Artistic Director, Yefim Maizel, a [...]

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By Marylene Delbourg-Delphis @mddelphis
If you are interested in Jewish studies and read French, here is yet another great book: Jean-Richard Bloch ou A la découverte du monde connu : Jérusalem et Berlin (1925-1928). The book includes two fascinating essays by Jean-Richard Bloch (1884-1947) Le Robinson Juif, written in 1925 and Mitropa (i.e. Europe of the [...]

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By Marylene Delbourg-Delphis @mddelphis
Getting to the Top: Strategies for Career Success… It’s most everybody’s dream, and the title of a very useful book by Kathryn Ullrich, a high tech and consulting executive recruiter at Kathryn Ullrich & Associates located in the Silicon Valley. The book is the result of the Getting to the Top career [...]

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By Marylene Delbourg-Delphis @mddelphis
I had the pleasure of welcoming one of the co-founders of LinkedIn, now its CTO, Jean-Luc Vaillant, on a panel on social media for business organized by the French-American Chamber of Commerce that I moderated. I had little to do, as I had remarkable panelists: Kelly Graham from Cisco, Ken Kaplan from [...]

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By Marylene Delbourg-Delphis @mddelphis
Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social media [...]

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By Marylene Delbourg-Delphis @mddelphis
Diateino, the French publisher of Guy Kawasaki’s The Art of the Start and Reality Check as well as and Seth Godin’s Tribes, will release the French translation of Seth Godin’s Linchpin on May 2o. This time, I was not the translator, but I wrote a preface that is available on the Diateino blog. [...]

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By Marylene Delbourg-Delphis @mddelphis
Less than a year ago, it was all about conversations. Now, the word “conversation” is used with a pinch of salt. People finally admit that Twitter is more of a broadcast channel, as was clear from the extensive analysis (What is Twitter, as Social Networks or a News Media?) provided by Korean researchers, Haewoon [...]

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By Marylene Delbourg-Delphis @mddelphis
Just finished reading an advanced copy of Open leadership, by Charlene Li. Great book!
In the eighties, IT folks and executives had qualms about providing desktop computers to their employees – the idea of empowering them boiled down to relinquishing command and control. Yet, the world didn’t stop turning. The accelerated rise of social [...]

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By Marylene Delbourg-Delphis @mddelphis
The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”  I’d love every [...]

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