Grade A Entrepreneurs

By Marylene Delbourg-Delphis
Abracadabra, “create as I say” in Aramaic, has been the power word of magicians for centuries. Today, when we tweet or blog, we all look for the power words that will grab the readers’ attention. What are they? This was the theme of a speech I gave to the class of Angelika Blendstrup [...]

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Marylene Delbourg-Delphis (Twitter: @mddelphis)
“Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they represent [...]

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