Mari Smith, probably the ultimate Facebook guru (see my review in March 2011), is also the author of The New Relationship Marketing that came out last October. Social networks tend to be perceived as channels, or as conduits that enable us to broadcast information in order to attract attention, and more often than not we […]
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Tags:Enchantment·Erik Qualman·Guy Kawasaki·High Tech-High Touch·Mari Smith·Social Networks·The New Relationship Marketing
The huge success of Walter Isaacson’s book, Steve Jobs, shows the scope of our fascination for one of the top industry visionaries ever. While most people have come to realize the meaning of Steve Jobs almost in retrospect, for entrepreneurs starting in the eighties, he was already a thought-leader, and the Macintosh was already a metaphor for entrepreneurial audacity. […]
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Tags:Bill Gates·Enchantment·Entrepreneurship·Guy Kawasaki·NeXt·Pixar·Steve Jobs·The Macintosh Way·The Style Macintosh·Walter Isaacson
Guest writer: Sophie Delphis The program I’m doing this year, Opera Academy of California, is presenting a summer line up for pre-professional singers – including a series of master classes, five nights of selected opera scenes and three full operas – for the first time. This is a new venture, with a relatively small group […]
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Tags:Bootstrapping·Empowerment·Enchantment·Guy Kawasaki·Opera Academy of California·Yefim Maizel
I was in Paris last month for the launch of the French version of Guy Kawasaki’s Enchantment (“Enchantement“) at one of the great business schools over there, ESCP Europe. The following day, I met with fantastic entrepreneurs at Le Camping, a six-month accelerator program located inside the Palais Brongniart. I had a conversation on the […]
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Tags:Age to start a company·Enchantment·Entrepreneur·ESCP Europe·Guy Kawasaki·Jacques Birol·Le Camping·Leadership·Shadow CEO
By Marylene Delbourg-Delphis Abracadabra, “create as I say” in Aramaic, has been the power word of magicians for centuries. Today, when we tweet or blog, we all look for the power words that will grab the readers’ attention. What are they? This was the theme of a speech I gave to the class of Angelika […]
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Tags:Abracadabra·Angelika Blendstrup·Blog writing·Buzzword·Enchantment·Guy Kawasaki·Heather Lloyd-Martin·Jargon·Keyword discovery·Power word·Rhetoric·Robert Bly·Rules of socializing·Scott Stratten·SEO Copywriting·Text scannability·Text sociability·The Art of Turning Little Words into Big Business·The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells·Unmarketing·Wordtracker
Curation has been a hot topic for at least a year, and I agree with Tom Foremski, that it’s not just a trend, or as he puts it in a recent post, “a flash in the pan.” We all need to make sense of the mass of information that comes to us, and present it […]
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Tags:Bagtheweb·Curated.by·Curation·Enchantment·Flipboard·Guillaume Decugis·Guy Kawasaki·Keepstream·Paper.li·Pearltrees·Personalized magazine·Qrait·Scoop.it·Storify·Tom Foremski·Yoono Socialzine·Zite
Guy Kawasaki’s Enchantment is out today in the US and will be published in French by Diateino at the end of this month. To read the French version of this preface, please go to the Diateino blog. Thanks to my daughter, Sophie Delphis, for translation it into English! Entrepreneurs, re-enchant the world! There are people […]
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Tags:Avrom Sutzkever·Changing Hearts·Changing Minds·Childhood alone does not age·Crows’ feet·Delbourg-Delphis·Disenchantment of the world·Dory Manor·Enchantment·Entrepreneurship·Evangelism·Guy Kawasaki·Influence·MAGIC·Max Weber·Reality Check·Sophie Delphis·The Art of the Start