By Marylene Delbourg-Delphis Abracadabra, “create as I say” in Aramaic, has been the power word of magicians for centuries. Today, when we tweet or blog, we all look for the power words that will grab the readers’ attention. What are they? This was the theme of a speech I gave to the class of Angelika […]
Tags:Abracadabra·Angelika Blendstrup·Blog writing·Buzzword·Enchantment·Guy Kawasaki·Heather Lloyd-Martin·Jargon·Keyword discovery·Power word·Rhetoric·Robert Bly·Rules of socializing·Scott Stratten·SEO Copywriting·Text scannability·Text sociability·The Art of Turning Little Words into Big Business·The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells·Unmarketing·Wordtracker
Marylene Delbourg-Delphis (Twitter: @mddelphis) “Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they […]
Tags:Branding·Brian Solis·Bryan Rhoads·Charlene Li·Continuous Partial Attention·Employee Empowerment·Engage!·Jeremiah Owyang·Ken Kaplan·Linda Stone·Public relations·Scott Stratten·Social media business strategy·Social Media Management·Social Media Marketing·Socialgraphics·Unmarketing