Grade A Entrepreneurs

(also: Zeitgeist, great atypical people, books and misc.)

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The New Relationship Marketing by Mari Smith: High Tech and High Touch

February 27th, 2012 · No Comments · Book Review

Mari Smith, probably the ultimate Facebook guru (see my review in March 2011), is also the author of The New Relationship Marketing that came out last October.
Social networks tend to be perceived as channels, or as conduits that enable us to broadcast information in order to attract attention, and more often than not we may [...]

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Excellent practical guide: Facebook Marketing, an hour a day by Chris Treadaway and Mari Smith

May 31st, 2010 · 16 Comments · Book Review

By Marylene Delbourg-Delphis @mddelphis
Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social media [...]

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