Mari Smith, probably the ultimate Facebook guru (see my review in March 2011), is also the author of The New Relationship Marketing that came out last October. Social networks tend to be perceived as channels, or as conduits that enable us to broadcast information in order to attract attention, and more often than not we […]
Tags:Enchantment·Erik Qualman·Guy Kawasaki·High Tech-High Touch·Mari Smith·Social Networks·The New Relationship Marketing
By Marylene Delbourg-Delphis @mddelphis Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social […]
Tags:Chris Treadaway·facebook marketing·Mari Smith·Objective Marketer·online marketing·Social editor in chief·Social Media Marketing·Social Media Marketing Campaign·Viral marketing