By Marylene Delbourg-Delphis @mddelphis
Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social media [...]
Excellent practical guide: Facebook Marketing, an hour a day by Chris Treadaway and Mari Smith
May 31st, 2010 · 15 Comments · Book Review
Tags:Chris Treadaway·facebook marketing·Mari Smith·Objective Marketer·online marketing·Social editor in chief·Social Media Marketing·Social Media Marketing Campaign·Viral marketing
Social Media: What can we possibly share with our peers in Life Inc.?
June 15th, 2009 · 8 Comments · Entrepreneurs, Talents, Innovators
Life Inc.: How the World Became a Corporation and How to Take It Back starts with a telling anecdote: the author, Douglas Rushkoff got mugged on Christmas Eve in from of his Brooklyn apartment, and instead of getting sympathy, he was basically urged to shut up by local residents, afraid as they were that the incident [...]
Tags:Adam Smith·Buzz Marketing·Disneyland·Douglas Rushkoff·Edward Bernays·Elmo Roper·Esalen·FDR·Ford·GE-Krupp·George Creel·George Gallup·GM·Hesiod·Home Owners Loan Corporation·IBM·Larry Tye·Life Inc·Marylene Delbourg-Delphis·Media virus·Omega Institute·Paypal·Plato·Propaganda·Psychological Corporation·Public relations·Social Media·Sophists·Spin·Teddy Roosevelt·Viral marketing·WOMMA·Woodrow Wilson·Word of Mouth Marketing