By Marylene Delbourg-Delphis @mddelphis Diateino, the French publisher of Guy Kawasaki’s The Art of the Start and Reality Check as well as and Seth Godin’s Tribes, will release the French translation of Seth Godin’s Linchpin on May 2o. This time, I was not the translator, but I wrote a preface that is available on the Diateino […]
Tags:Adam Smith·Diateino·Factories and Workshops·Fields·Guy Kawasaki·Inspired Marketing·Leadership·Linchpin French version·Mass Marketing·Personal development·Pyotr Kropotkin·Reality Check French version·Seth Godin·The Art of the Start French version·The Wealth of Nations·Tribes French version
Last week at a famous bookstore chain, the young lady at the cash register asked me if I had a coupon. “Yes,” I said. “It should show on my account.” “No, it doesn’t work that way,” she replied tersely. “You have to print it.” “Kind of a waste of paper,” I remarked. “It’s not my […]
Tags:Adam Smith·Change agent·Entrepreneurship·Factories and Workshops·Factory·Leadership·Linchpin·Personal development·Pyotr Kropotkin·Seth Godin·socio-political pamphlet·Tribes·Wealth of Nations
Life Inc.: How the World Became a Corporation and How to Take It Back starts with a telling anecdote: the author, Douglas Rushkoff got mugged on Christmas Eve in from of his Brooklyn apartment, and instead of getting sympathy, he was basically urged to shut up by local residents, afraid as they were that the incident […]
Tags:Adam Smith·Buzz Marketing·Disneyland·Douglas Rushkoff·Edward Bernays·Elmo Roper·Esalen·FDR·Ford·GE-Krupp·George Creel·George Gallup·GM·Hesiod·Home Owners Loan Corporation·IBM·Larry Tye·Life Inc·Marylene Delbourg-Delphis·Media virus·Omega Institute·Paypal·Plato·Propaganda·Psychological Corporation·Public relations·Social Media·Sophists·Spin·Teddy Roosevelt·Viral marketing·WOMMA·Woodrow Wilson·Word of Mouth Marketing