Marylene Delbourg-Delphis (Twitter: @mddelphis)
“Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they represent [...]
Creating a Social Media Plan: “Engage!” by Brian Solis
March 23rd, 2010 · 6 Comments · Book Review, Entrepreneurs
Tags:Branding·Brian Solis·Bryan Rhoads·Charlene Li·Continuous Partial Attention·Employee Empowerment·Engage!·Jeremiah Owyang·Ken Kaplan·Linda Stone·Public relations·Scott Stratten·Social media business strategy·Social Media Management·Social Media Marketing·Socialgraphics·Unmarketing
Lunch with Sylvia Paull: When PR makes meaning
June 27th, 2009 · 5 Comments · Entrepreneurs, Talents, Innovators
One of the email addresses that intrigued me the most a while ago was the one I received from Whoisylvia@aol.com. I immediately thought of Schubert’s song based on Shakespeare’s Two Gentlemen of Verona (”Who is Silvia”) and this is the only reason why I opened the message. Good that my love for music saved me from [...]
Tags:Alan Deutschman·Arlene Blum·Berkeley·Berkeley Fireworks·Berkeley Ventures·Big Ideas Fest·Cybersalon·Dave Winer·Dolores Huerta·Eccolo·Electronic Frontier Foundation·EngageHer·Estella Garcia·Esther Dyson·Evan Paull·Free Software Foundation·Garrett Gruener·Gloria Steinem·Halsey Minor·Hillside Club·ISKME·Jascha Heifetz·Joan Blades·John Gilmore·John Perry Barlow·Lance Amstrong·Lance Knobel·Levi Leipheimer·Marc Pincus·Meridian International Sports Cafe·Mitch Kapor·MomsRising·Move on·Oliver Margolin·Philip Rosedale·Public relations·Public Relations for Entrepreneurs·Ray Ozzie·Richard Stallman·Rick Falkvinge·Say Everything: How Blogging Began·Scott Rosenberg·Silicon Valley Icon·Software Ventures·Sylvia Paull·Tour de France in Berkeley·Who is Sylvia·Whoisylvia
Social Media: What can we possibly share with our peers in Life Inc.?
June 15th, 2009 · 8 Comments · Entrepreneurs, Talents, Innovators
Life Inc.: How the World Became a Corporation and How to Take It Back starts with a telling anecdote: the author, Douglas Rushkoff got mugged on Christmas Eve in from of his Brooklyn apartment, and instead of getting sympathy, he was basically urged to shut up by local residents, afraid as they were that the incident [...]
Tags:Adam Smith·Buzz Marketing·Disneyland·Douglas Rushkoff·Edward Bernays·Elmo Roper·Esalen·FDR·Ford·GE-Krupp·George Creel·George Gallup·GM·Hesiod·Home Owners Loan Corporation·IBM·Larry Tye·Life Inc·Marylene Delbourg-Delphis·Media virus·Omega Institute·Paypal·Plato·Propaganda·Psychological Corporation·Public relations·Social Media·Sophists·Spin·Teddy Roosevelt·Viral marketing·WOMMA·Woodrow Wilson·Word of Mouth Marketing