By Marylene Delbourg-Delphis @mddelphis
How much do you really know about PPC (Pay-Per-Click) Marketing? If you are not sure – or even if you believe you know a lot – I do recommend that you read PPC Marketing: An Hour A Day by David Szetela, the owner and CEO of ClixMarketing and Joseph Kerschbaum who recently joined [...]
If you want to really know what triggers your clicks: Read PPC Marketing: An Hour A Day by David Szetela and Joseph Kerschbaum
July 20th, 2010 · 2 Comments · Book Review
Tags:Ann Atomic·Ann McNamee·Bottom-up marketing·ClixMarketing·David Szetela·Direct mail advertising·Engaging customers·Esther Dyson·Joseph Kerschbaum·Moonalice·online marketing·Pay-Per-Click·PPC Marketing·Roger McNamee·Social Media·Stewart Alsop
Lunch with Sylvia Paull: When PR makes meaning
June 27th, 2009 · 5 Comments · Entrepreneurs, Talents, Innovators
One of the email addresses that intrigued me the most a while ago was the one I received from Whoisylvia@aol.com. I immediately thought of Schubert’s song based on Shakespeare’s Two Gentlemen of Verona (”Who is Silvia”) and this is the only reason why I opened the message. Good that my love for music saved me from [...]
Tags:Alan Deutschman·Arlene Blum·Berkeley·Berkeley Fireworks·Berkeley Ventures·Big Ideas Fest·Cybersalon·Dave Winer·Dolores Huerta·Eccolo·Electronic Frontier Foundation·EngageHer·Estella Garcia·Esther Dyson·Evan Paull·Free Software Foundation·Garrett Gruener·Gloria Steinem·Halsey Minor·Hillside Club·ISKME·Jascha Heifetz·Joan Blades·John Gilmore·John Perry Barlow·Lance Amstrong·Lance Knobel·Levi Leipheimer·Marc Pincus·Meridian International Sports Cafe·Mitch Kapor·MomsRising·Move on·Oliver Margolin·Philip Rosedale·Public relations·Public Relations for Entrepreneurs·Ray Ozzie·Richard Stallman·Rick Falkvinge·Say Everything: How Blogging Began·Scott Rosenberg·Silicon Valley Icon·Software Ventures·Sylvia Paull·Tour de France in Berkeley·Who is Sylvia·Whoisylvia