Grade A Entrepreneurs

By Marylene Delbourg-Delphis @mddelphis The launch date of the iPad is now behind us. It was more marketing hype; it was a societal event, just as the Mac, the iPod, and the iPhone were when they launched. Very few companies have managed this type of exploit so consistently over the last twenty-five years or so. The […]

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No Ars Poetica ever created poets. Creative writing classes rarely generate novelists. Do “how-to-write-a-post” recommendations work better? Yes, for posts that report industry messages (how to best sell a soap, promote or describe the latest and greatest products or trends, etc.) – i.e. when “blogging” is the expanded version of an annotated PowerPoint presentation, mini-tutorials, […]

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Just finished Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters by Scott Rosenberg (http://www.wordyard.com) the co-founder of  Salon.com. It is definitely a must read. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the […]

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One of the email addresses that intrigued me the most a while ago was the one I received from Whoisylvia@aol.com. I immediately thought of Schubert’s song based on Shakespeare’s Two Gentlemen of Verona (“Who is Silvia”) and this is the only reason why I opened the message. Good that my love for music saved me from […]

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Ken Kaplan is the Broadband and New Media Manager in the Consumer and Social Media Team, which is part of the Global Communication Group of Intel. He embodies a new generation of PR: “Today, PR is not about messages, although they are in there. It’s about telling stories that connect to trends and that are […]

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