Grade A Entrepreneurs

No Ars Poetica ever created poets. Creative writing classes rarely generate novelists. Do “how-to-write-a-post” recommendations work better? Yes, for posts that report industry messages (how to best sell a soap, promote or describe the latest and greatest products or trends, etc.) – i.e. when “blogging” is the expanded version of an annotated PowerPoint presentation, mini-tutorials, [...]

[Read more →]

Just finished Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters by Scott Rosenberg (http://www.wordyard.com) the co-founder of  Salon.com. It is definitely a must read. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the [...]

[Read more →]

One of the email addresses that intrigued me the most a while ago was the one I received from Whoisylvia@aol.com. I immediately thought of Schubert’s song based on Shakespeare’s Two Gentlemen of Verona (”Who is Silvia”) and this is the only reason why I opened the message. Good that my love for music saved me from [...]

[Read more →]

Ken Kaplan is the Broadband and New Media Manager in the Consumer and Social Media Team, which is part of the Global Communication Group of Intel. He embodies a new generation of PR: “Today, PR is not about messages, although they are in there. It’s about telling stories that connect to trends and that are [...]

[Read more →]