By Marylene Delbourg-Delphis @mddelphis
How much do you really know about PPC (Pay-Per-Click) Marketing? If you are not sure – or even if you believe you know a lot – I do recommend that you read PPC Marketing: An Hour A Day by David Szetela, the owner and CEO of ClixMarketing and Joseph Kerschbaum who recently joined [...]
If you want to really know what triggers your clicks: Read PPC Marketing: An Hour A Day by David Szetela and Joseph Kerschbaum
July 20th, 2010 · 2 Comments · Book Review
Tags:Ann Atomic·Ann McNamee·Bottom-up marketing·ClixMarketing·David Szetela·Direct mail advertising·Engaging customers·Esther Dyson·Joseph Kerschbaum·Moonalice·online marketing·Pay-Per-Click·PPC Marketing·Roger McNamee·Social Media·Stewart Alsop
Chris Shipley: DEMO Executive Producer, co-founder of The GuideWire Group
August 1st, 2009 · 61 Comments · Entrepreneurs, Talents, Innovators
A few days ago, I had lunch with Chris Shipley. I remember being impressed by her when Stewart Alsop introduced her to me when she became the Executive Producer of DEMO. Very few women were likely to hold such a highly visible position in the high-tech industry in 1996 (and there may not be too [...]
Tags:Blurb·Chris Shipley·Dehillerin·DEMOletter·French Tech Tour·Glam·Guidewire Group·High-Tech Entrepreneur·Innovate!Europe·Leadership·Marc Benioff·Matt Marshall·Mike Sigal·Salesforce.com·Silicon Valley Ecosystem·Silicon Valley guru·Six Apart·startup·Stewart Alsop·VentureBeat·VMware·WebEx·Women in high-tech·Women-founded startups·Xfire