By Marylene Delbourg-Delphis @mddelphis Less than a year ago, it was all about conversations. Now, the word “conversation” is used with a pinch of salt. People finally admit that Twitter is more of a broadcast channel, as was clear from the extensive analysis (What is Twitter, as Social Networks or a News Media?) provided by Korean […]
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By Marylene Delbourg-Delphis @mddelphis Tom Foremski, the editor/publisher of SiliconValleyWatcher, has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984 and focuses on an important topic: Why “Every Company Needs To Become A Media Company.” To use his striking summary, “EC=MC is the the transformative equation for business.” Hard […]
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Marylene Delbourg-Delphis (Twitter: @mddelphis) “Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they […]
Tags:Branding·Brian Solis·Bryan Rhoads·Charlene Li·Continuous Partial Attention·Employee Empowerment·Engage!·Jeremiah Owyang·Ken Kaplan·Linda Stone·Public relations·Scott Stratten·Social media business strategy·Social Media Management·Social Media Marketing·Socialgraphics·Unmarketing