By Marylene Delbourg-Delphis @mddelphis
Tom Foremski, the editor/publisher of SiliconValleyWatcher, has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984 and focuses on an important topic: Why “Every Company Needs To Become A Media Company.” To use his striking summary, “EC=MC is the the transformative equation for business.” Hard to [...]
Requirements for a scalable social media strategy: strong company values, employee empowerment and customer evangelists.
April 20th, 2010 · 2 Comments · Entrepreneurs, Talents, Innovators
Tags:Brian Solis·Company Values·Customer Evangelist·Digital Ambassador·Digital IQ Program·EC=MC·Employee Empowerment·Engage!·Intel·Nilofer Merchant·Objective Marketer·SiliconValleyWatcher·SMMS·Social Media Amplifier·Social Media Leadership·Social Media Management System·Social Media Strategy·The New How·Tom Foremski
Creating a Social Media Plan: “Engage!” by Brian Solis
March 23rd, 2010 · 6 Comments · Book Review, Entrepreneurs
Marylene Delbourg-Delphis (Twitter: @mddelphis)
“Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they represent [...]
Tags:Branding·Brian Solis·Bryan Rhoads·Charlene Li·Continuous Partial Attention·Employee Empowerment·Engage!·Jeremiah Owyang·Ken Kaplan·Linda Stone·Public relations·Scott Stratten·Social media business strategy·Social Media Management·Social Media Marketing·Socialgraphics·Unmarketing