Grade A Entrepreneurs

Earlier this week, I had the privilege of delivering an introductory speech for a great product, ObjectiveMarketer, in front of remarkable executives and CIOs from the European Institutions hosted by Cisco Systems. It’s always a challenge to speak to an extraordinarily knowledgeable audience that is well versed in both technologies and trends, but it is also a rewarding [...]

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“We invest in people…” is a phrase that entrepreneurs hear often from VCs and employees from corporations. What does it mean? Hard to know – or maybe, the actual content of the sentence depends on who is speaking.
OK, LinkedIn isn’t the whole spiel: For most people, you are your “background” and this “background” boils down to [...]

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A 140 Sec Pitch: At TWTRCON, attendees were invited to vote for six of their favorite vendors. ObjectiveMarketer (http://objectivemarketer.com) was one of them. Amita Paul, the company’s founder, got the opportunity to pitch her product in front of the audience.  I am not sure she used up her 140 seconds, actually, but one thing was clear in [...]

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While the media may have found Twitter, only 5% of Americans are currently using it, according to a research performed by Harris Interactive in April. This doesn’t mean that Twitter is a fad. The adoption of new behaviors is generally a much longer process than is usually anticipated by innovators and early adopters. The truth of [...]

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