Grade A Entrepreneurs

Last week at a famous bookstore chain, the young lady at the cash register asked me if I had a coupon. “Yes,” I said. “It should show on my account.” “No, it doesn’t work that way,” she replied tersely. “You have to print it.” “Kind of a waste of paper,” I remarked. “It’s not my [...]

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I had lunch with Dominique Gibert earlier this week at one of my favorite Parisian haunts, the Brasserie Lipp, Boulevard Saint-Germain.
Dominique is the founder of Diateino, the French publisher of Guy Kawasaki’s The Art of the Start and Reality Check as well as of Seth Godin’s Tribes, three books that I translated for her. She [...]

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Part 1: Tribes are more than a trendy phenomenon
Part 2: Urban tribes and digital tribes, two simultaneous phenomena
The Convergence of Tribes: The Obama Campaign… While analog and digital tribes appeared independently at the same period, they converged about ten years ago, and are now increasingly hard to dissociate. Even though the expansion of digital tribes does not change [...]

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For part 1: Tribes are more than a trendy phenomenon
Urban tribes and digital tribes, two simultaneous phenomena… Godin rightfully reminds us that the creation of a tribe, and its goals, are independent from technology. Tribes didn’t appear yesterday and did not wait for the Internet era. Many of the examples of tribes selected by Godin can exist [...]

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Given that Seth Godin’s Tribes: We Need You to Lead Us came out at the end of last year, the book has been reviewed extensively, and if you haven’t read it yet, I can only recommend that you do. I recently translated it into French and wrote a foreword for it — of which I [...]

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While the media may have found Twitter, only 5% of Americans are currently using it, according to a research performed by Harris Interactive in April. This doesn’t mean that Twitter is a fad. The adoption of new behaviors is generally a much longer process than is usually anticipated by innovators and early adopters. The truth of [...]

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