No Ars Poetica ever created poets. Creative writing classes rarely generate novelists. Do “how-to-write-a-post” recommendations work better? Yes, for posts that report industry messages (how to best sell a soap, promote or describe the latest and greatest products or trends, etc.) – i.e. when “blogging” is the expanded version of an annotated PowerPoint presentation, mini-tutorials, […]
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About 40 students of the INSEAD business school from both the Singapore and the Fontainebleau campuses spent the week in Silicon Valley and attended various presentations and lectures, all remarkably coordinated by Dominique Trempont (left on the picture with three students, Mauricio from Colombia, Fawad from Pakistan and Philipp from Germany). I already spoke about INSEAD […]
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Given that Seth Godin’s Tribes: We Need You to Lead Us came out at the end of last year, the book has been reviewed extensively, and if you haven’t read it yet, I can only recommend that you do. I recently translated it into French and wrote a foreword for it — of which I […]
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Just finished Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters by Scott Rosenberg (http://www.wordyard.com) the co-founder of Salon.com. It is definitely a must read. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the […]
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