Given that Seth Godin’s Tribes: We Need You to Lead Us came out at the end of last year, the book has been reviewed extensively, and if you haven’t read it yet, I can only recommend that you do. I recently translated it into French and wrote a foreword for it — of which I […]
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Just finished Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters by Scott Rosenberg (http://www.wordyard.com) the co-founder of Salon.com. It is definitely a must read. Writing present or quasi-present history is a difficult genre and any author will always be suspected of lacking the distance necessary to separate out the wheat from the […]
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A 140 Sec Pitch: At TWTRCON, attendees were invited to vote for six of their favorite vendors. ObjectiveMarketer (http://objectivemarketer.com) was one of them. Amita Paul, the company’s founder, got the opportunity to pitch her product in front of the audience. I am not sure she used up her 140 seconds, actually, but one thing was clear in […]
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