Grade A Entrepreneurs

By Marylene Delbourg-Delphis @mddelphis How much do you really know about PPC (Pay-Per-Click) Marketing? If you are not sure – or even if you believe you know a lot – I do recommend that you read PPC Marketing: An Hour A Day by David Szetela, the owner and CEO of ClixMarketing and Joseph Kerschbaum who recently […]

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By Marylene Delbourg-Delphis @mddelphis If you are interested in Jewish studies and read French, here is yet another great book: Jean-Richard Bloch ou A la découverte du monde connu : Jérusalem et Berlin (1925-1928). The book includes two fascinating essays by Jean-Richard Bloch (1884-1947) Le Robinson Juif, written in 1925 and Mitropa (i.e. Europe of […]

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By Marylene Delbourg-Delphis @mddelphis Getting to the Top: Strategies for Career Success… It’s most everybody’s dream, and the title of a very useful book by Kathryn Ullrich, a high tech and consulting executive recruiter at Kathryn Ullrich & Associates located in the Silicon Valley. The book is the result of the Getting to the Top […]

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By Marylene Delbourg-Delphis @mddelphis Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren’t new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social […]

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By Marylene Delbourg-Delphis @mddelphis Less than a year ago, it was all about conversations. Now, the word “conversation” is used with a pinch of salt. People finally admit that Twitter is more of a broadcast channel, as was clear from the extensive analysis (What is Twitter, as Social Networks or a News Media?) provided by Korean […]

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By Marylene Delbourg-Delphis @mddelphis Just finished reading an advanced copy of Open leadership, by Charlene Li. Great book! In the eighties, IT folks and executives had qualms about providing desktop computers to their employees – the idea of empowering them boiled down to relinquishing command and control. Yet, the world didn’t stop turning. The accelerated rise […]

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By Marylene Delbourg-Delphis @mddelphis The purpose of Social Media Metrics, subtitled “How to Measure and Optimize Your Marketing Investment,” by Jim Sterne is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.”  I’d love […]

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By Marylene Delbourg-Delphis @mddelphis Because of more frequent trips to France, I happen to read more books written in French… I just posted a comment on Allons enfants de l’Internet on Amazon.fr, by Christophe Ginisty, the co-founder of Rumeur Publique, a PR agency and of Internet sans frontières (“Internet without Borders). The title of the book […]

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By Marylene Delbourg-Delphis @mddelphis If you read French, Martha Argerich : L’enfant et les sortilèges by Olivier Bellamy from Radio Classique is a must-read. Buenos Aires at the end the forties and fifties is a paradise for musicians and music lovers, and the ebullient scene where the seven-year old Martha Argerich makes her debut. It’s the starting […]

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Marylene Delbourg-Delphis (Twitter: @mddelphis) “Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they […]

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